This week I have received some great examples of packaging. The first from Nudo Italia, the other Belvoirs masterpiece branding doing something even more personal. Both tap into the rustic, hand crafted, back to basics that’s really resonating with everyone at the moment. Online both have got great looking websites http://www.nudo-italia.com/ and http://www.belvoirfruitfarms.co.uk/ which ties up the latest technology, great campaign look and language and interesting and bespoke feeling branding. Unfortunately my next dilemma will be – do I have them as design masterpieces in the kitchen or open and enjoy what I know will be fabulously tasting products?
Igloo Creative are a design team who love to create and appreciate great branding!
It might be an age thing, but the older I get the more I admire intuitive and creative product design. Having followed a career in design for paper and screen my focus has always been 2 dimensional. The issues that raise themselves in my job on a daily basis mean that I am well versed in solving problems of space, content and aesthetic. However, I struggle to even comprehend the challenges that must face product designers. To design something that looks great is a very small part of the battle, once you add functionality, budget and materials into the mix the potential issues must be almost endless. That’s why when I see product design that works brilliantly but also looks beautiful it blows me away. I very much hope to visit the Kenneth Grange: Making Britain Modern exhibition at the Design Museum to have a look at some of the wonderful everyday items we so often overlook as design classics.
Our client chose the National Tax Conference in Birmingham to launch their new brand. We provided them with exhibition graphics which featured our newly created logo, strapline and promotional campaign with their proposition at the heart of it. The stand also featured an interactive game which delegates could enjoy with the chance of winning a fantastic sailing experience!
We continue to work and develop the brand alongside our strategist and digital partner. We’ll post some more exciting developments on our blog soon!
With the rebrand going full steam, we set to work on the photography to support the new marketing material and website. Templates of the logo were created to use during the food photography, glasses were etched with the logo and Ben worked up a totally unique Celestra logo in wire to represent the cabling and IT aspect of the business! With a good few days of preparation under our belt, the shoot was completed in a day. Continue reading →
Saturday 11th June saw the launch of Celestra’s new branding. We worked in conjunction with Joni Hawkes to take their expertise and service from start up to serious player. Whilst Joni focused on their direction and creating their proposition, we worked on bringing the new brand proposition to life, creating a new identity, strapline and marketing campaign for them. The new look was launched to the internal teams through an engagement day.
Have you found yourself surrounded by luxurious bubbles thinking about Kate’s wedding dress whilst lovingly looking at your special Fairy Royal Wedding bottle? No? It seems you may not be the only one. Brand Republic have reported that many brands will gain very little from their association with the Wedding, with 66% of consumers saying it won’t influence what they buy. Click here
Our favourite wedding link is the T-Mobile Wedding spoof. Click here
Enjoy your day off and the Wedding. Oh and if anyone comes across a Kate and Wills commemorative tea towel, let me know!!
We were delighted and excited to hear one of our clients has been nominated for an award which is the Food World equivalent of an Oscar!. Katie Caldesi will hear if she has won James Beard Foundation Award for her latest cookery book (The Italian Cookery Course) on the 7th May. We’ll keep our fingers crossed for Katie who, along with her husband, creates the most amazing recipes and food!
With such fabulous weather at the moment we are feeling really inspired in the studio. To celebrate the arrival of Spring we thought we would capture some images of this cheery season – and make the most of the Spring heatwave!
The 2011 Formula 1 season is due to start in just over two weeks and I can’t wait. This years build up has been pretty eventful with the cancellation of the Bahrain GP, the Lotus courtcase and Robert Kubica’s huge crash.
One aspect that has always particularly interested me is the graphic design pasted on the cars. The 2011 Hispania Racing team livery has especially caught my eye. It’s bold, quite North American in flavour. There is also a reincarnation of the 1970′s John Player Special theme by the Lotus Renault Team.
I’ve compiled my all time top ten sportscar liveries with a little history thrown in for good measure. Click here to view more.
What can I say – the typography and layout on these posters for the new Coen brothers remake of True Grit is spot on. It’s a wonderful example of how something as clichéd and overused as a wanted poster can be made modern and relevant while still paying homage to the genre of western movies. In this day and age of using the latest software to create ever more sophisticated and complex graphic effects it really shows that sometimes keeping it simple is exactly the right thing to do. Being a massive fan of both westerns and the Coen brothers I just hope the film is as good as the poster design!
