The company’s outdated website no longer reflected its position in the market because it undersold the quality of its products, customer service and innovations. This meant 4 Aces was in danger of missing out on the customers it wanted to win.
After carrying out a detailed scoping exercise, including customer surveys, we developed a new user-experience (UX), a bespoke e-commerce system to speed up enquiries and a stronger call to action, including LiveChat. We also introduced fresh imagery, bolder typography and refined the tone-of-voice.
Since the launch, 4 Aces expanded to purpose-built premises and secured bigger accounts. The website is now one of company’s most effective marketing tools, enabling the team to speak directly to customers and guide them towards purchase. Since the website launch, 4 Aces has been able to secure better quality leads from its web traffic.