strategy

With businesses vying to attract the best apprentices, tools and assembly specialist Atlas Copco was ready to stand out in the market by launching a specialist automotive academy.

Challenge

Long-standing client Atlas Copco tasked us with creating a new name, identity and campaign for its automotive training academy. This academy is aimed at line managers and HR teams looking for skilled apprentices to fill positions within their company.

Solution

This campaign needed to appeal to those in the HR sector, line managers and, of course, the apprentices themselves. Taking the ‘AC’ from the company name, we created a consistent design theme, while tailoring the messages to the three different audiences.

Result

Armed with a slick new identity, the Atlas Copco team was ready to start up conversations about the academy. As a result, it increased apprentice uptake even before the launch.