With safety and accountability critical in demolition, the National Federation of Demolition Contractors (NFDC) had to communicate relevant information to professionals within the construction industry.


Established 75 years ago, NFDC wanted to highlight the benefits of employing a member of the NFDC – including the fact that every contractor works to the same high standards and is fully up-to-date with demolition regulations.


We started by moving away from just talking about demolition to finding out what the best ways to get contractors interested through a mix of print, advertising and digital communications.


Tasked with creating a strategy, exhibition graphics and post print and digital communications campaign in just a week, we delivered on time and generated immediate results. NFDC saw engagement grow and, following the initial project, we now work with the organisation on a retained basis. We’ve invigorated the brand even more with targeted messages that make finding NFDC contractors easier.