strategy

Renowned for its specialist courses in science, technology, engineering and management, Cranfield is one of the UK’s top five research-intensive universities.

Challenge

The school was about to launch a new initiative, OpEx (The Operations Excellence Institute), to attract the next generation of manufacturers – and it needed a design agency with a clear vision.

Solution

Working closely with the university’s in-house team, we brought the OpEx concept to life with a fresh and inspiring brand, website and marketing materials.

Result

Following the delivery of the OpEx project, the university reported that it had achieved all its government funding objectives. It also propelled the School of Manufacturing onto its next project.