design

As one of the UK’s top employee services providers, Personal Group enables staff members to access their company benefits discounts, technology and services via face-to-face and digital communications.

Challenge

Having already appointed award-winning branding agency SomeOne to develop a more approachable identity, Personal Group needed a local agency to roll out the new branding across all its sales and marketing materials. A recommendation helped us secure a retained contract with Personal Group, kick-starting our collaboration with the client and SomeOne.

Solution

After helping to shape the new brand guidelines with our partners, we delivered more than 50 brochures, social media images and other pieces of marketing collateral over 2 year period.

Result

A close working relationship with both SomeOne and Personal Group ensured this brand remained consistent and true to its striking new vision. Having been with the company since the start of this campaign, Personal Group can now rely on Igloo to rapidly deliver new marketing materials according to the brand guidelines.