A new brand identity has been created by Igloo for Accountancy firm Mercer and Hole. The brand now reflects a period of acquisitions, high profile awards, industry recognition and ambitious plans.
Most importantly the new brand incorporates the heritage of the Accountancy practice, approachability and professional capability. The result is a bold, flexible brand with revitalised colours, optimised for use across print materials and digital content. A simultaneous launched across the St Albans, Milton Keynes and Rickmansworth offices, coincided with the opening of the new London office in Lombard Street.
The new brand at a glance
- Main brand identity – two logo formats to ensure maximum flexibility across print and digital communications
- Ampersand and ribbon devices, adding graphic interest to marketing collateral
- New and updated marketing materials including folders, stationery, signage, wall sculpture, invitations, merchandise, pop-up’s and newsletters to name a few.
- The next phase of evolving the brand is already underway, with the launch of a new website.
As a top 40 Accountancy firm, the new identity marks an ambitious and exciting chapter for Mercer and Hole.