Long-standing client Atlas Copco tasked us with creating a new name, identity and campaign for its automotive training academy. This academy is aimed at line managers and HR teams looking for skilled apprentices to fill positions within their company.
This campaign needed to appeal to those in the HR sector, line managers and, of course, the apprentices themselves. Taking the ‘AC’ from the company name, we created a consistent design theme, while tailoring the messages to the three different audiences.
Armed with a slick new identity, the Atlas Copco team was ready to start up conversations about the academy. As a result, it increased apprentice uptake even before the launch.